Digital Marketing

Crop Like a Pro: Advanced Techniques for Digital Marketers

As a digital marketer, you’re probably no stranger to image cropping. It’s a fundamental aspect of content creation that can make or break the visual appeal of your marketing material. But did you know that there are advanced cropping techniques that can add multitudes of impact to your imagery? In this post, we’ll be exploring some of the lesser-known, but incredibly valuable cropping techniques that can elevate your image curation to an entirely new level. Read on to learn how to crop photos like a pro!

Golden ratio cropping

The golden ratio is a mathematical formula that occurs throughout nature and has been used in art and design for centuries. As it turns out, you can apply it to your image cropping as well. This technique involves identifying the points of interest in your image and cropping it in a way that follows the golden ratio proportions. Not only does it make your image composition more pleasing to the eye, but it also draws focus to the essential elements within the image.

Rule of thirds cropping

The rule of thirds is another popular composition technique that lends itself to effective cropping. It involves splitting the image into thirds horizontally and vertically and placing the most crucial elements in the intersection points. This technique works particularly well for images with a strong horizontal or vertical orientation and is ideal for creating balance and symmetry within your image.

Focus on details

Instead of settling for a standard, full-image crop, try focusing on specific details of the image. This technique can add depth and interest to an otherwise bland photo, and it draws attention to unique or quirky elements within the scenery. Close-up crops also lend themselves well to social media, where they appear more enticing within someone’s crowded newsfeed.

Experiment with angles

Sometimes, an image can be dramatically improved by merely cropping it at an unexpected angle. For instance, an image that was taken horizontally can be cropped to a vertical orientation to rescale, refocus and emphasize the content. You can also crop at an angle to show how the scene played out more closely. Experiment with different angles to achieve unique effects.

Try negative space

Negative space is an aspect of composition that involves leaving a significant amount of space in an image unoccupied. In a crop, this technique is useful for adding a sense of drama and anticipation to an image. It also provides added breathing room for messaging and design elements to sit within. The technique can seem counterintuitive, but with the right balance of negative space, you can create an image that’s both intriguing and compelling.


As a digital marketer, you’re always looking for ways to improve the effectiveness and visual appeal of your content. Advanced cropping techniques provide a quick and easy way to elevate your use of visual content without the need for extensive design knowledge or equipment. Utilizing these techniques and experimenting with different crops can connect your brand to audiences in unique and memorable ways. By incorporating these cropping techniques into your visual content strategy, you’ll soon be on your way to crop like a pro!

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