The different types of custom labels and which one is right for your business

As a business owner, you know that branding is essential. And part of branding is having the right labels for your products. So what are the different types of custom labels and which one is right for your business? Below, you can find three categories: shape, material and purpose. All of these play a role in finding the right custom label for your business. Are you ready to find out more?

1. Shape

Die cut labels

Die cut labels are a popular choice for businesses because they can be customized to any shape. This allows you to create a unique and eye-catching label that will help your products stand out from the competition.

Round labels

Oval and circle labels are amazing for highlighting specific selling points. A small circle label can go a long way. You can even use them to create a vintage or classic look. Just be sure to remember that round labels generally give you less space to include text.

Square labels

Square and rectangular labels are the most popular options for custom labels. They are versatile and can be used for a variety of purposes, from branding to information and description. They are also easy to read and understand, making them ideal for products that need to provide a lot of information to consumers.

2. Material


Vinyl labels are a great choice because they are durable and weather-resistant. They can stand up to extreme temperatures, wind, and rain, making them perfect for outdoor use. Vinyl labels are also scratch-resistant, so they will stay looking great even after being handled frequently.


Paper labels are a popular choice because they are affordable and easy to print. They are perfect for small businesses that are on a tight budget. Paper labels are versatile and can be used for a variety of purposes. Plus, they are usually a better choice for the environment – just keep them away from water.

3. Purpose


Labels can be used to include a variety of product information, such as the ingredients, nutritional information, weight, and more. By including this information on the product labels, you can make it easy for customers to find the information they need and make informed purchasing decisions. Additionally, by using clear and concise text, you can ensure that customers will be able to understand the information quickly and easily.


Using custom labels for branding purposes is a great way to create a unique and memorable look for your products. By using different shapes, materials, and colors, you can create a label that perfectly represents your brand. This will help your products stand out from the competition and attract new customers.

Now that you know the different types of custom labels and what each one is best for, it’s time to choose the right option for your business. Whichever type of custom label you choose, be sure to personalize them with your brand name and logo. This will help create a unified look across all of your products and make them easily recognizable to customers. Ready to get started?

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